Jan 14th, 2022: Terra-Fresh Symposium

When: January 14th , 2022, 8:00 AM (MST).

Who: People interested on fresh food supply chains.

How: email [email protected] to get a Zoom invitation to the event.

Presented by: FFAR Team at ASU and NMSU.


Date/Time of Event Event Link to PDF of Presentation Slides Link to Recording of the presentation
01/14/2022, 8:30 AM Terra-fresh, summary, and state of the project PDF click here
01/14/2022, 9:00 AM Case Study: Setting the stage PDF click here
01/14/2022, 9:15 AM Taking Advantage of Market Intelligence PDF click here
01/14/2022, 9:45 AM Building alliances in complementary regions PDF click here
01/14/2022, 10:00 AM Finding best partnerships to meet demand PDF click here
01/14/2022, 10:20 AM Participant’s feedback   click here
01/14/2022, 10:30 AM Break    
01/14/2022, 10:40 AM Coordinating growers for effective collaboration PDF click here
01/14/2022, 11:00 AM Designing logistics under regular and disrupted conditions PDF click here
01/14/2022, 11:20 AM Addressing small farmers logistics problems (Mini-containers) PDF click here
01/14/2022, 11:40 AM Validation and engagement ( Representative Farms)   click here
01/14/2022, 11: 50 AM Wrap up and Q&As    
01/14/2022, 1:00 PM Small Growers Forum    
01/14/2022, 2:00 PM Supply Chain Articulator Forum    
01/14/2022, 3:00 PM Next Steps and Conclusion    


In this presentation we will give an update of the models and tools being developed under the concept of TERRa-Fresh. TERRa-Fresh stands for TEchnology-Enabled, Rapid-Response FRESH supply chains. It is an integrated planning, analytics, and coordination environment that seeks to exploit the new technological realties of the supply chain of fresh agricultural products for the benefit of the growers, the consumers, and the environment. It enables market-oriented supply chains for fresh fruits and vegetables (FFV) based on the effective utilization of market intelligence, information technology, negotiation, coordination, and planning decision support tools.

TERRa-Fresh supply chains are resilient through rapid reconfigurability based on data and status estimation of the underlying physical supply chain and environmental conditions. Such supply chains generate less food waste and have value chains that are better aligned with the level of risk taken by the different supply chain actors.

At the core of TERRa-Fresh is the application of supply chain planning, information, and technology- based tools to shorten the supply chain distance between growers and emerging market opportunities. The proposed environment aims to achieve benefits across at least three main dimensions: 1) increased profitability of growers, particularly small growers; 2) greater availability of affordable, nutritious food for consumers, and 3) reduction of food waste throughout the supply chain.

Specifically, in this presentation we will introduce advances on:

  1. Use of data mining and artificial intelligence tools to identify market opportunities for small growers.
  2. Market place tools for spot and forward negotiation.
  3. Planning tools to procure local and organic products.
  4. The role of mini-containers in the logistics of fresh produce.

The development of TERRa-Fresh is supported by the Foundation for Food and Agriculture Research (FFAR) and is a joint effort with New Mexico State University.