March 31st, 2021: Workshop

When: March 31st , 2021, 8:00 AM (MST).

Who: People interested on fresh food supply chains.

How: email [email protected] to get a Zoom invitation to the event.

Presented by: FFAR Team at ASU and NMSU.


DateEventLink to PDF of presentation SlidesLink to Recording of presentation
03/31/2021IntroductionPDFVideo Presentation
03/31/2021Market IntelligencePDFVideo Presentation
03/31/2021Visualization Planning UnitsPDFVideo Presentation
03/31/2021Farm Planning ToolsPDFVideo Presentation
03/31/2021MarketplacePDFVideo Presentation
03/31/2021Mini-ContainersPDFVideo Presentation


In this presentation we will give an update of the models and tools being developed under the concept of TERRa-Fresh. TERRa-Fresh stands for TEchnology-Enabled, Rapid-Response FRESH supply chains. It is an integrated planning, analytics, and coordination environment that seeks to exploit the new technological realties of the supply chain of fresh agricultural products for the benefit of the growers, the consumers, and the environment. It enables market-oriented supply chains for fresh fruits and vegetables (FFV) based on the effective utilization of market intelligence, information technology, negotiation, coordination, and planning decision support tools.

TERRa-Fresh supply chains are resilient through rapid reconfigurability based on data and status estimation of the underlying physical supply chain and environmental conditions. Such supply chains generate less food waste and have value chains that are better aligned with the level of risk taken by the different supply chain actors.

At the core of TERRa-Fresh is the application of supply chain planning, information, and technology- based tools to shorten the supply chain distance between growers and emerging market opportunities. The proposed environment aims to achieve benefits across at least three main dimensions: 1) increased profitability of growers, particularly small growers; 2) greater availability of affordable, nutritious food for consumers, and 3) reduction of food waste throughout the supply chain.

Specifically, in this presentation we will introduce advances on:

  1. Use of data mining and artificial intelligence tools to identify market opportunities for small growers.
  2. Market place tools for spot and forward negotiation.
  3. Planning tools to procure local and organic products.
  4. The role of mini-containers in the logistics of fresh produce.

The development of TERRa-Fresh is supported by the Foundation for Food and Agriculture Research (FFAR) and is a joint effort with New Mexico State University.